Congress is trying to pass very important legislation... no, not health care... They want to limit the volume of TV ads.... Maybe you wont have to hit mute or lunge for the remote on commercial breaks anymore...
Under a proposal to be taken up Thursday, the Federal Communications Commission would squelch ad volumes to the average decibels of the TV show during which they appear.
Currently, TV ads can't be louder than the loudest peak in a show, said David Perry, the chairman of the broadcast production committee of the American Association of Advertising Agencies in New York. Ads often seem louder to viewers, he added, because a program's volume peak rarely comes just before an ad.
the ad agency association's spokesman on the matter, agreed that broadcasters should set their own loudness standards.
"Congress will inevitably make it more messy than it needs to be," he said. "It's like going after a fly with a pistol."
Britain set similar restrictions on loud ads last year.
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